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For any lawn care or other business, their marketing materials should never be limited to conventional outbound advertising. Capturing the attention of your visitors is one of the battles you will face, and a defining moment to whether you will make sales or not. For your business to thrive, you need to have materials to show that you can walk the talk.


Marketing Collaterals

Marketing collaterals refer to media or marketing materials that are typically more informative than conventional advertising. They are normally designed to show authority, establishing legitimacy, and building trust with prospects to close sales without any issues.

At its foundation, marketing materials present a way of letting your prospects understand that you know what you are talking about. They are never flashy or conventional advertising. In creating these marketing collaterals, your priority is not to capture attention, but to retain and enhance it.


In most cases, prospects who are looking at your marketing collateral will be curious about your company. They may not be intimately familiar with what you offer, but the information they get from these materials will help them develop a better understanding of your offerings. When done right, the informative nature of the format will separate you from the competition as it showcases your understanding of your industry and the space you command.

In all your marketing materials, you need to be solely dedicated to talking about your products and services you sell. When prospects are deciding to buy, you will not just be considering what to sell, but you should consider your company as a whole. They want to know they will be taken care of by a competent, capable and knowledgeable organization that they can trust to address their issues and problems.

There are different types of marketing collaterals businesses can use;


Blog Posts


Providing good marketing collateral is a matter of consistently providing value to your customers. One of the best places to create and promote such is on blog posts. Blogs will allow you to consistently supplement your sales efforts with helpful insights and audience engagements. Blogs will also help you drive traffic to your website and generate leads through actionable advice, expertise as well as entertainment.


Testimonials are essentially condensed scalable case studies. You need to understand that prospects do not have time or interest to delve into full-on case studies. If you want to reach them, you must provide short and amazing content, and one way to do that is with the use of testimonials. Ensure your testimonial is visually engaging and established the person who provided the quote. Ultimately, a good testimonial should help in projecting the company’s legitimacy, while at the same time inspiring potential customers to further explore the product on offer.

Ebooks also present a good way of showing your authority in the industry you are involved in. eBooks tend to be longer and more detailed as compared to blog posts. They are also less snackable than typical blog content. They are the kind of marketing collateral that attract prospects with a vested interest in your industry.

Soccer InjuryResearch shows that over 600000 people are hurt every year while playing soccer in the United States. Majority of these people are students who adore this easy to learn and play sport. Interestingly, some of these injuries are a matter of common sense and can be easily prevented.  Just like car accidents need services of reputable towing companies like so does soccer injuries need to be seriously addressed by all parties concerned;  From referees, coaches, parents, players and even the spectators. So, how can these parties prevent the common soccer injuries from happening?

Proper field maintenance

By estimates, 25% of soccer injuries are a result of poor field conditions such as holes, broken glass, puddles and other debris. Although the referee and other officials are technically responsible for this, coaches, parents, and players should get into a habit of checking the safety of the field before commencing a match. The goal posts should also be well secured to prevent fatal injuries resulting from falling posts.


Previous injuries should heal first

When a player gets back into a game too soon after an injury, there is a risk of getting re-injured. Energetic young players are always eager to play, and the last thing they wish for is to sit on the sidelines waiting for a previous injury to heal. As a coach or referee, make them understand that getting back to the field before they are fully recovered is very dangerous.


Emphasize on fair play

Soccer is a contact sport, and that makes players vulnerable to injury. A rough and overly aggressive game should not be tolerated as it is a potential risk to the players. Fair play standards should be adhered to and enforced by referees to help eliminate contact related injuries.


Wearing proper gear

head gearShin guards and cleats are commonly used to protect the soccer players from potential injuries. The shin guard protects the tibia from painful contusions while the cleats protect the foot by providing traction on wet or muddy grounds. These gears should meet the safety standards and also fit the players properly to prevent them from developing blisters and foot and ankle injuries.


Proper stretching during warm up and cool downs

Research shows that players with poor muscle flexibility are more injury prone, experience more soreness and pain after an exercise. Therefore, stretching specific body parts like the groin, hips, and quadriceps during warm ups and cool downs is vital in reducing such strains and sprains. Stretching is particularly essential for preteens who have less flexibility due to their bones that are growing faster than the muscles.


Proper preseason conditioning

Strains and sprains are the most common conditioning related injuries. These injuries often occur at the beginning of a season when players are out of shape. Doing too much too soon is the primary cause of sprains and strains. To prevent this, players should participate in a conditioning program that aims at preparing their bodies for the soccer muscle movements. The agility should be increased progressively to make them ready for the cuts, jumps and high kicks once the soccer season kicks in.

Soccer is with no doubt a very popular sport in schools. Besides being fun to watch, it teaches the youth various values such as commitment, teamwork, self-confidence and esteem. However, injuries associated with soccer are numerous and players as well as game officials should adhere to the above-highlighted tips to achieve an injury-free play.

footballSoccer is one of the most important games in the world. Not only is it easy to learn, it is also a great source of exercise. In addition, it is a fast-paced, exciting and game that’s lots of fun.

However, soccer is a sport that involves contact which means that injuries are bound to occur in this game. For instance, muscle pulls and sprains can occur due to all the running that is involved.

In order for you to ensure safety while playing, it is crucial that you have the right kind of gear. The following are some of the gears that are a ‘must have’ when playing soccer.


Shin guards

These protect your shins from being exposed to kicks, tackles and other knocks. One of the reasons why shins have to be protected is because they are not insulated properly by tissues and muscles. They also need protection because of their close proximity to the feet, which is where soccer action majorly takes place. Therefore because soccer involves almost 90% use of feet, protection of the shin becomes a priority.

When strapped to your lower leg, shin guards will protect your shins from possible cuts and impacts. They are lightweight and every soccer player should wear them, regardless of their age and ability. Shin guards help you play with confidence. Simply wear them under your socks.


The goalie gloves

glovesIn case you are playing as a goalkeeper, then you are going to need gloves. Apart from enabling you to grip the ball properly, gloves also protect your hands when you are punching or catching the ball.

Most of the gloves for the goalkeepers are made of latex because of the need for a greater hand movement. To properly encircle the wrist, they are have been secured with Velcro bands which totally encircle the wrist thereby protecting the goalie’s wrists from hard shots or spikes.

For the fingers, some of the goalie gloves are equipped with devices called ‘finger spines’. These ‘finger spines’ protect the fingers from possible injury and allow greater stability while deflecting and saving shots at the same time.

The Jockstrap

This is an undergarment for males that is aimed at supporting and protecting the male genitals during the soccer game. For more protection, some jockstraps have a small pocket on the front for placing the protective cup. This protective gear was originally made to be used by bicycle jockeys and that is how its nickname came about.


Sports can be fun, especially soccer which is a very easy game compared to other games. But in order for you to fully enjoy, you must put safety first. The above gears will help you do just that.